Medtryck is a Swedish based company that offers a wide range of items in their online shop which can be customised by their customers/clients. For instance: mugs, umbrellas, sports items, sweets, calculators etc.
The photos are currently used at the Medtryck website to show all the different categories. This project was done during my internship at Kurppa Hosk. I was appointed to create an overall concept for all the photos, decide which items we'd be using for which photo and to assist on Art Direction during the photoshoot.
After choosing the right concept for all the pictures it was time to get into more detail and sketch out the ideas for each and every individual picture. We had to keep in mind that these images would be used at the website, and needed to have certain standards. The photoshoot took place at FROG Studio in Stockholm.
Branding & PackagingMaster task2016
I developed a high end hair brand that would be sold in salons only. This was my master task project during my graduation internship at Kurppa Hosk in Stockholm. The brand had to feel and look minimalistic, expensive and most of all... Swedish.
Evened has become a clear, honest, indulding brand with a rough and scientific edge. The whole brand is about being fair and honest about what the ingredients are. Having a nature friendly focus by reducing their carbon footprint, no animal testing and using natural and organic ingedients only. No bullshit! — A literal translation of Evened is balanced. Which is exactly what the products do. It brings balance in your hair. Besides that, Evened is also exact. Being the exact best version of yourself. It's only making the things you've got even better, rather than making up a story that is too good to be true.
The brand book was the final product of this assignment which was actually printed. It's a document that defines Evened as a brand. Who they are, what they stand and care for and what their vision is. It defines how their brand helps them build their business and relationships with their customers, partners and society at large. It also defines how all of this is conveyed through their visual and verbal appearance.
This project was about creating a book based on one letter chosen from the alphabet. Though this project turned out to be much more than that. It was a great collaboration with different design studios and students from all over Europe.
So, what exactly is the title of my book based on?First I had to choose a letter, the letter ‘a’ because that’s where the alphabet starts. I have given the letters more ‘funk’ because in other places the letters might have a whole different sound. Which makes the letter unique and interesting. The main subject of my book is the usage and importance of typography todays graphic work. I have contacted a couple of my favourite studios in Europe. Six of them made it in to the book and are featured with their work and an interview.
I would like to thank all the people that have contributed and the following six studios for their effort: Studio Laucke Siebein, Bibliothèque, Tres Tipos Gráficos, Kurppa Hosk, Studio Es and Studio SW.
I was looking for a way to produce the book because my aim was to have several copies so I could send them to the studio’s as a ‘Thank you’. Clément Castot suggested to help me out, he printed and binded the books himself. He’s a talented graphic design/editorial student from Paris with a keen eye for detail. Because of him it was possible to produce 16 copies.
My task was to create an multifunctional logo that could be used throughout several digital and analog purposes. Sweetmates are a Brighton based alternative/Indie pop duo that are getting more well-known through several festivals and concerts.
The already existing name finds it's roots in: best friends, usually spelled as “sweet mates” but trying to find a way to connect these two words and make it a whole.
Your Preferred Partners is a boutique Sales and Marketing representation consultancy for luxury hotels across the globe, and specialised in UK, Russia and CIS markets and offer bespoke services as an extension to their partners’ Sales and Marketing teams.
I created their logo in the form of a star, suggestive of the 4 and 5 star establishments that they represent.
The website was designed by people from EvilDonkey and was kept sophisticated by simply using black type on a white background. We showcased high quality photographs of a selection of luxury hotels as the homepage centre-piece to convey the quality of the clientele they represent.
Video & DesignIntern Work2015
During my internship at NFG I worked on multiple projects for Clarks. One of them was making theme pages for the lookbook 2016. The task was to explore and try stuff with different patterns and textures to bring the pages more alive.
I made this video while being an intern at New Future Graphic. I wanted to give a the world an insight about how things look at a photoshoot. I assisted during the photoshoot for SS16.
During my free time I prefer to explore what I can do with type. I try to use black and white as much as I can because I think the essence of my typographic exploration will get as much attention as possible. These are several posters with a personal meaning to myself, and were an exploration of feelings.
Yes Maybe No — This poster is inspired by the way I feel. I’m in a position where I want to make certain choices, but I’m not sure what to do. That’s why the letters in the design are confused.I Like You — This poster is inspired on the time I spent living in London. The city and people I’ve met made me feel ‘loved’ and happy. I’ve given all the words a different ‘vibe’ because that’s how this city/time made me feel.Endless Circle — This poster is inspired on the infinity of certain things. Such as lines. The lines go on and on, in to an endless circle, where it’s impossible to get out.
A poster series inspired by three poems written by Khalil Gibran, a Lebanese-American poet. I have ‘downsized’ the poem to one word, which is in my opinion the essential message. In every poem there are a few metaphors that explain what the poem is about. I have used these metaphors to create an ‘image’. — For the design of this modular font named ‘Squaround’ I only used three basic shapes. Each character is constructed with circles, squares and quadrants which give them a sense of unity.On Marriage, where generosity is important, and where taking and expecting is not. The metaphor that I’ve based this poster on is: And stand together, yet not too near together: For the pillars of the temple stand apart, And the oak tree and the cypress grow not in each other’s shadow.
On Talking, where having a voice is important. The metaphor that I’ve based this poster on is: For thought is a bird of space, that in a cage of words many indeed unfold its wings but cannot fly.On Children, where children are their own individuals. The metaphor that I’ve based this poster on is: You are the bows from which your children as living arrows are sent forth.
LogotypeVarious Projects2014 — 2016
These are some various logotypes that have been used as proposal or are currently being used.
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